Champagne Lanson Rose Label Brut Rosé NV gets a Seasonal Makeover

Champagne Lanson’s multi-award-winning, perennial favourite Rose Label Brut Rosé NV bottle gets a seasonal makeover.

After the phenomenal successes of previous limited edition bottles, Champagne Lanson has decided to launch a more audacious, creative and original Rose Label Brut Rosé NV bottle.

The new limited edition bottle, inspired by London’s Shoreditch district, is available now in Sainsbury’s at the RRP £35. The bottle will also be launched in Frankfurt and Brussels Airports on Valentine’s Day and will be available in Paris Airport’s springtime Cherry Blossom shopping event from 13 March until 23 April 2018.

Made using the traditional method since 1760, the multi-award-winning Champagne Lanson Rose Label Brut NV Rosé is as delicate as it is fresh. With soft pink hues and the subtle aroma of roses, it has a lingering finish filled with summer berry notes.

Aged for at least three and a half years, its signature mouth-watering taste makes it the ‘Perfect Start’ to any occasion. This style of Champagne deserves the ultimate bottle, and new limited edition ‘A Message in the Bottle’ concept is the perfect combination of innovation and trend, making it ideal for younger consumers as well as appeal to Champagne Lanson’s loyal customer base.

Inspired by Shoreditch, East London, this new urban, graffiti-styled, eye-catching design will appeal to those in search of a unique Valentine’s or Mother’s Day gift for their loved ones.

One of the first Rosé Champagnes created – and one of the UK’s favourite branded NV Rosé Champagnes – Lanson’s Rose Label exudes delicacy, purity and its soft salmon pink colour, with aromas of roses, together with hints of fresh, succulent summer berries and a well-rounded freshness, balanced by good length on the finish; makes this Champagne the perfect accompaniment to any occasion. Delicious on its own, but equally enjoyable when paired with fresh fish, or with red berry desserts, it will make a perfect gift for those looking for something original and special.

Paul Beavis, Managing Director, Champagne Lanson UK & International adds: “The House of Lanson is unsurpassed when it comes to its innovation and vast range of quality Champagnes. We have been making our award-winning Champagnes in the traditional way for 258 years, so customers know that they will be purchasing a quality product. And, what’s more, this limited edition bottle is a further endorsement to Lanson’s innovation credentials and our willingness to delight and surprise in equal measure.”