Wines of Great Britain Unveils New Branding

Extensive design work was undertaken to create a branding, style and logo to reflect the authority and leadership of the industry body that represents the growers and producers of Great Britain.

The ‘roundel’ is styled to be easily recognisable and incorporates the key elements of the industry, featuring grapes and wines through illustration and wording, together with the prominent use of the union flag which also highlights the growing international reputation for its wines. Whilst the primary branding is on a distinctive dark blue background it will also appear on a white background as well as in mono.

WineGB’s marketing director Julia Trustram Eve commented: “We are proud and delighted to launch our new branding. It was important to us to have a device that is memorable and recognisable, authoritative and adaptable. We wanted the branding to be contemporary and stylish, to reflect the quality and heritage as well as the exciting future of our industry and its wines, and with this design we have it.”